(Paperback)
By: J b Strasser
ISBN: 9780887306228
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Readership/Audience: Professional and Scholarly
Publication Date: Mar 1993
Publisher: HarperCollins Publishers Inc
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Discloses the details of one of America's most significant success stories - Nike Corporation's rise from a small, unknown revolutionary sneaker company to a $3 billion international organization, attracting such celebrity endorsers as Michael Jordan, Bo Jackson and Andre Agassi.
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