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(Hardback)
By: J. Roland Giardetti
ISBN: 9781567201840
Readership/Audience: Tertiary Education
Publication Date: Jun 1999
Publisher: Bloomsbury Publishing PLC
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Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work.
