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(Paperback)
By: Jakob Lusensky
ISBN: 9781408151433
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2011
Publisher: Bloomsbury Publishing PLC
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Sounds Like Branding is an ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.
