(Paperback)

Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics.

(Paperback)

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States.

(Paperback)

This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters.