(Hardback)

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines.

(Hardback)

An experienced navigator himself of the online world and the creator and webmaster of a website used widely by other PR practitioners, Horton brings to the book an understanding of the needs of others who want to get started and become proficient in online PR right away, without having to climb a long, high learning curve.