(Paperback)

A personal chronicle of the rise and fall of a modern-day ad man; a riveting insiders look at the astonishing transformation taking place in advertisings hottest idea factories; and an introduction to the people whose job is to know what makes us tick, what makes us lean in, what we think we need and don't know that we want.

(Paperback)

Henry Tuhoe works for a multinational conglomerate thats begun to outsource everything it can to third world countries. His beautiful wife no longer lets him touch her, even though she demanded he get a vasectomy; and his bright new home in the leafy suburbs comes with a crippling mortgage. Life doesn't seem so sweet any more.