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(Hardback)
By: Jan Chipchase
ISBN: 9780062125699
Readership/Audience: Professional and Scholarly
Publication Date: May 2013
UK Publication Date: 20th June 2013
Publisher: HarperCollins Publishers Inc
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Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now How do you figure out what goods and services will attract them in the future How do you figure this out ahead of your competitors This title shows us how to see the world differently.
