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(Hardback)
By: Jay Barney
ISBN: 9781422157633
Readership/Audience: General
Publication Date: Oct 2010
Publisher: Harvard Business Review Press
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Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc, a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.
