(Paperback, 3rd edition)
By: Jay Diamond
ISBN: 9781609019006
Readership/Audience: Tertiary Education
Publication Date: Mar 2015
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Jay Diamond
ISBN: 9781563678981
Readership/Audience: Tertiary Education
Publication Date: Aug 2011
Publisher: Bloomsbury Publishing PLC
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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.
(Hardback, 2nd edition)
By: Jay Diamond
ISBN: 9781563677052
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Addresses topics and trends in the retail environment. This title includes chapters that cover such shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the merchandising and management trends.
(Paperback, 5th edition)
By: Jay Diamond
ISBN: 9781609015275
Readership/Audience: Tertiary Education
Publication Date: Mar 2013
Publisher: Bloomsbury Publishing PLC
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