(Hardback)

Translated from French into English, the six essays of "Identites Visuelles" offer a contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. He uses examples from advertising.

(Paperback)

Translated from French into English, the six essays of "Identites Visuelles" offer a contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. He uses examples from advertising.