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Economics, Finance, Business and Management (1)

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Jeetendr Sehdev

The Kim Kardashian Principle

(Paperback)

By: Jeetendr Sehdev

ISBN: 9780349412986 Copied!
Readership/Audience: Tertiary Education
Publication Date: Mar 2017
Publisher: Little, Brown Book Group
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A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases.

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