To view prices and purchase online, please login, or register for an account.
(Hardback)
By: Jeffrey L. Bradach
ISBN: 9780875848327
Readership/Audience: General
Publication Date: Jan 1998
Publisher: Harvard Business Review Press
See more...
The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.
