(Hardback)
By: Jeffrey L. Cruikshank
ISBN: 9781591398134
Readership/Audience: Tertiary Education
Publication Date: Apr 2005
Publisher: Harvard Business School Publishing
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(Hardback)
By: Jeffrey L. Cruikshank
ISBN: 9781591393085
Readership/Audience: General
Publication Date: Aug 2010
Publisher: Harvard Business Review Press
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In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.
(Hardback)
By: Jeffrey L. Cruikshank
ISBN: 9781578515592
Readership/Audience: General
Publication Date: Apr 2002
Publisher: Harvard Business Review Press
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A story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. It offers an account of high-stakes entrepreneurship and a case study of a media business both experiencing and driving major change.
