(Paperback)

The story of how la mode was "sexed" as feminine offers insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion to argue how clothing was becoming increasingly conceptualised as feminine.

(Hardback)

The story of how la mode was "sexed" as feminine offers insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion to argue how clothing was becoming increasingly conceptualised as feminine.

(Hardback)