(Paperback, Main)

Based on a series of letters Warren Buffet wrote at an early age to his small but growing group of partners, these are easy-to-follow ground rules from the world's most successful investor.

(Paperback)

Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.