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(Hardback)

By: Jill J. Morin

ISBN: 9780313376801
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2010
Publisher: Bloomsbury Publishing PLC
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A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.