(Paperback)

Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

(Hardback)

"Companies with successful startup partnerships are three times more likely to change their culture to be more innovative"--Front jacket flap.