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(Hardback)
By: Joby John
ISBN: 9781567205640
Readership/Audience: Tertiary Education
Publication Date: Dec 2003
Publisher: Bloomsbury Publishing PLC
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The principal aim of this book is to get the reader to think about th firm and the way it conducts its business in a certain waywith a customer focus.
It is now becoming clearly evident that all firms compete on service. For excellent service firms, the challenges and opportunities in providing services are a constant endeavor.
