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(Hardback)
By: John Deeks
ISBN: 9780899307916
Readership/Audience: Tertiary Education
Publication Date: Apr 1993
Publisher: Bloomsbury Publishing PLC
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By utilizing literary, dramatic and visual texts together with material on entrepreneurship and business management, the author looks at the world of business imaginatively as well as analytically--- an approach that reinforces his ideas about the relationship among business, society and culture.
