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(Paperback, Revised edition)

By: John F. Love

ISBN: 9780553347593
Readership/Audience: General
Publication Date: Dec 1995
UK Publication Date: 1st July 1995
Publisher: Random House USA Inc
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Discusses the people, the strategies, and the innovations that turned a hamburger stand into a multi-billion-dollar corporation that revolutionized an industry and influenced the culture of America.