(Paperback)

John Howkins' new book grew out of a research project for the Chinese State Council. Asked to provide a global overview of the creative economy, he took the opportunity to go back to first principles and work out a general theory that identifies three general conditions for a creative ecology: talent, freedom and markets.

(Paperback)

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money This book shows what creativity is, how it thrives and how it is changing in the digital age.