(Hardback)
By: John James Burnett
ISBN: 9781567204049
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Readership/Audience: General
Publication Date: Nov 2002
Publisher: Bloomsbury Publishing PLC
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He puts crises on a continuum, with minor events at one end and catastrophes at the other, creating a universal matrix that can be overlaid onto businesses of any kind.
Burnett's methods of crisis management are already well recognized and are analogous to other types of management processes.
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