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(Paperback)
By: John M. Hood
ISBN: 9780313361876
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2005
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: John M. Hood
ISBN: 9780275984359
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2005
Publisher: Bloomsbury Publishing PLC
See more...
Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.
