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(Hardback)
By: John Mullins
ISBN: 9781422126691
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2009
Publisher: Harvard Business Review Press
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Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business needs to morph and adjust many times before it meets the needs of a viable market. This title guides you through specific steps to effectively reinvent your entrepreneurial business model.
