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(Paperback)
By: Jonah Sachs
ISBN: 9781847942111
Readership/Audience: General
Publication Date: Mar 2019
UK Publication Date: 7th March 2019
Publisher: Cornerstone
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(Hardback)
By: Jonah Sachs
ISBN: 9781422143568
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2012
Publisher: Harvard Business Review Press
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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
