(Paperback)

Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This title is an essential guide for business to expand their goods, services, process and IP's into the global market.

(Paperback)

Innovation is the lifeblood of a growing businesses. Traditionally it means a new idea, device, technique or method but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem.