To view prices and purchase online, please login, or register for an account.
(Hardback)
By: Josef Mller-Brockmann
ISBN: 9783721204667
Readership/Audience: General
Publication Date: Jan 2003
UK Publication Date: 1st January 2003
Publisher: Niggli Verlag
See more...
Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions.
