(Paperback)

"A guide to making sure that the services required for aging well are in place in communities, thereby making them into longevity hubs"--

(Hardback)

Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.