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(Paperback)
By: Josh Weltman
ISBN: 9780761181750
Readership/Audience: Tertiary Education
Publication Date: Jun 2015
Publisher: Workman Publishing
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Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.
