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(Paperback)
By: Judy Davie
ISBN: 9781741666120
Readership/Audience: General
Publication Date: Aug 2008
Publisher: Random House Australia
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Shopping for dinner has never been more confusing. The shelves are stacked with a dazzling array of products that claim to benefit our health. We know that these claims are more about creating commercial opportunities for manufacturers than making us healthier. Thankfully, we have this timely book to help decode the semiotics of marketing-speak.
