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(Paperback)
By: Judy Zaccagnini Flynn
ISBN: 9781563676338
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Research is the foundation for understanding consumers and making informed decisions. This title offers tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they design, buy, market, or manage in the fashion industry.
