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(Hardback)
By: Julian Birkinshaw
ISBN: 9781399422017
Readership/Audience: General
Publication Date: Nov 2025
UK Publication Date: 17th July 2025
Publisher: Bloomsbury Publishing PLC
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A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
