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(Paperback)

By: Jurgen Wolff

ISBN: 9780753509937
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2007
Publisher: Ebury Publishing
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Stand out from the crowd with the book that is packed full of examplesof entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising.As a result,they made their products nd their companies stand out amongthe competition-vital in today's business environment.