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Found 3 items


(Hardback)

By: Kathleen L. Endres

ISBN: 9780313280429
Readership/Audience: Tertiary Education
Publication Date: Jun 1994
Publisher: Bloomsbury Publishing PLC
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A diverse and dynamic branch of American journalism, the specialized business press has helped to shape our trades, our industries, our businesses, our professions--our economic way of life.


(Hardback)

By: Kathleen L. Endres

ISBN: 9780313286315
Readership/Audience: Tertiary Education
Publication Date: Jul 1995
Publisher: Bloomsbury Publishing PLC
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Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience.

This reference book is a guide to women's consumer magazines published in the United States.


(Hardback)

By: Kathleen L. Endres

ISBN: 9780313286322
Readership/Audience: Tertiary Education
Publication Date: Nov 1996
Publisher: Bloomsbury Publishing PLC
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Many of these were short-lived newsletters, while others continue to be published today.

Through entries on more than 70 individual periodicals published in the 19th and 20th centuries, this reference traces the history of women's involvement in many of the social, political, and economic issues in the United States.