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Economics, Finance, Business and Management (1)

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Kathy Schroeder

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

(Hardback)

By: Kathy Schroeder

ISBN: 9781591391364 Copied!
Readership/Audience: General
Publication Date: Aug 2003
Publisher: Harvard Business Review Press
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This work analyzes all critical junctures chronologically in the software company Intuit's growth from a marketing and a leadership perspective.

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