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(Hardback)
By: Kelley M. Skoloda
ISBN: 9780313354878
Readership/Audience: Tertiary Education
Publication Date: Mar 2009
Publisher: Bloomsbury Publishing PLC
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That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-mindinga word coined by Skoloda and Ketchumand its implications for companies seeking to speak to women buyers.
