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(Hardback)
By: Kelly T. Tian
ISBN: 9781567203875
Readership/Audience: Tertiary Education
Publication Date: Dec 2001
Publisher: Bloomsbury Publishing PLC
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From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.
