(Paperback)

By the the doctor of audience-ology (Los Angeles Times), this memoir/how-to guide to Screening 101with more than 100 candid interviews with some of the industrys most successful directors, producers, and studio executives will show readers how films, and maybe everything else, can be improved by listening and thoughtfully considering the opinions of the paying public.

(Hardback)

A behind-the-scenes deep dive into the decision-making process that can turn a script into either a blockbuster or a flop, from the founder of Hollywood's leading screen-testing company