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(Paperback)
By: Kevin Goldman
ISBN: 9780684835532
Readership/Audience: General
Publication Date: Jan 1998
Publisher: Simon & Schuster
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The story of the decline and crash of Saatchi & Saatchi is a tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok.
