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(Paperback)
By: Kevin J. Clancy
ISBN: 9780739104255
Readership/Audience: General
Publication Date: Dec 2002
Publisher: Bloomsbury Publishing PLC
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Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differ...
