(Paperback)

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and womens movement. Contributors consider the ways advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

(Hardback)

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and womens movement. Contributors consider the ways advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.