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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
(Hardback)
By: Koen Pauwels
ISBN: 9780814433959
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2019
Publisher: HarperCollins Focus
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The data is all there--but how can you cipher through it to find what can be used to take your marketing to all new levels
