(Paperback)

If we dont drop our price, we will lose the deal. Thats the desperate cry sales management executives are accustomed to hearing from their salespeople. While the easy answer is to drop the price, the company sacrifices margin---oftentimes unnecessarily

(Hardback)

Outsmart, outmaneuver, and outsell your competition with revolutionary new strategies that differentiate how you sell. Sales professionals of all types, turn to this groundbreaking guide to win more deals at the prices you want.