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(Hardback)
By: Lee V. Chalmers
ISBN: 9780313316036
Readership/Audience: Tertiary Education
Publication Date: Apr 2001
Publisher: Bloomsbury Publishing PLC
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This text explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, it examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings.
