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(Hardback)
By: Leslie Zane
ISBN: 9781541703858
Readership/Audience: Tertiary Education
Publication Date: Aug 2024
Publisher: PublicAffairs,U.S.
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A renowned branding consultant and behavioral psychologist shows readers how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision.
