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(Paperback)
By: Louis Cheskin
ISBN: 9781632460349
Readership/Audience: General
Publication Date: Oct 2016
Publisher: Ig Publishing
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Originally published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design.
(Paperback)
By: Louis Cheskin
ISBN: 9781632460325
Readership/Audience: General
Publication Date: Jan 2017
Publisher: Ig Publishing
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In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.
