(Hardback)
By: Louisa Ha
ISBN: 9781498576482
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2018
Publisher: Bloomsbury Publishing PLC
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This book examines the underexplored business side of YouTube and YouTube audiences responses to product review videos, sponsored videos, and online video advertising as well as the creators role in the video content.
(Paperback)
By: Louisa Ha
ISBN: 9781498576505
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2020
Publisher: Bloomsbury Publishing PLC
See more...
This book examines the underexplored business side of YouTube and YouTube audiences responses to product review videos, sponsored videos, and online video advertising as well as the creators role in the video content.
