(Paperback)

The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.

(Hardback, 2nd edition)

What is retailing today Who are the key players and how do they operate What will happen tomorrow Retailing Principles addresses these questions and more. This Second Edition has been thoroughly updated to reflect current trends and conditions, providing students will all the essential information to thrive in the global retail environment.