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(Hardback)
By: Madhav Kacker
ISBN: 9780899308180
Readership/Audience: Tertiary Education
Publication Date: May 1994
Publisher: Bloomsbury Publishing PLC
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European unification has led to the lowering of physical, technical and fiscal barriers, creating the world's largest mass market. This work presents the logistics of Euro-distribution; case studies of major retailers; internationalisation strategies; and retail company alliances.
