(Hardback)
By: Marc J. Epstein
ISBN: 9780275984632
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Readership/Audience: General
Publication Date: Aug 2004
Publisher: Bloomsbury Publishing PLC
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The debate as to whether a company should or should not invest in e-commerce is over: everybody does. The concern now is to survive in this new world with its new challenges - a world in which web site design is the lynchpin and a computer meltdown unthinkable. Mark Epstein explores how 32 companies have fared.
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